TI Research Reports
Ti ANALYST PERSPECTIVE
Winning through the rising trend of wellness in retail requires a dynamic approach, to ensure alignment with the shifts we observe in consumer needs and shopper behaviour.
Did you know 64% of cosmetics shoppers are watching make-up tutorials at least once a week, with close to one-third watching daily? This is an example of an insight revealed by a bespoke Ti shopper survey to better understand shopper mindsets and behaviours around the categories of health, beauty and personal care.
In this report, we take a focused look at the categories of health, beauty and personal care, understanding how shifts in market dynamics are influencing category performance and channel selection.
Position your offering to grow or defend market share within health, beauty and personal care
Resilient and growing despite ongoing pressure on shoppers’ disposable income, the health and beauty markets are worth investing in. In this report we look at the sizing, performance and trends within the channel, and also take a deeper dive into shopper needs and behaviours within the categories of health care, personal care, cosmetics and fragrance.
Achieving success in health and beauty retail necessitates an agile strategy. Innovation that is attuned to the demands of shoppers and is adaptable to evolving retailer initiatives remains key.