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Why Invest

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29 Apr - 3 May
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ANALYST PERSPECTIVE

The liquor category has shown itself to be a resilient category despite the challenges it has had to contend with. This is as a result of stakeholders continuing to deploy strategies to meet the needs of shoppers in a fast evolving landscape.

– Trade Intelligence

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A deep dive into a category undergoing significant change

The liquor category continues to be impacted by channel shifts and shopper dynamics, all of which are playing out against the anomalous backdrop of the COVID 19 pandemic.
For key stakeholders to set themselves up to win and grow in this environment, they require a comprehensive view of the liquor category and the changes underway, including an understanding of how shopper need states are driving their behaviour, and how South African retailers are responding to align their strategies.

Liquor Report


Why Invest In This Report Content Framework
  • Gain a comprehensive view on the liquor category and the shifts underwa
  • Understand the latest shopper insights from an extensive survey
  • Get a view of how retailers are responding to key category trends
  • Draw insights and recommendations that will inform growth strategies for both retailers and suppliers
  • Liquor category overview in terms of market size, categories and key players

  • South African liquor category shopper insights

  • Shopper and retail trends in the liquor category

  • Insights, considerations and recommendations for retailers and suppliers

For more information, contact +27 (0) 31 303 2803 or info@tradeintelligence.co.za