TI Research Reports
The liquor category has shown itself to be a resilient category despite the challenges it has had to contend with. This is as a result of stakeholders continuing to deploy strategies to meet the needs of shoppers in a fast evolving landscape.
– Trade Intelligence
A deep dive into a category undergoing significant change
The liquor category continues to be impacted by channel shifts and shopper dynamics, all of which are playing out against the anomalous backdrop of the COVID 19 pandemic.
For key stakeholders to set themselves up to win and grow in this environment, they require a comprehensive view of the liquor category and the changes underway, including an understanding of how shopper need states are driving their behaviour, and how South African retailers are responding to align their strategies.