Gain actionable insights into the various market dynamics and geographical nuances that exist within the informal market.
Two years from the global pandemic, the informal retail sector has struggled to fully get back into a state of normalcy.
Despite growing pressure on traders’ operations and shoppers’ disposable income, this channel continues to rise, innovate and remain resilient, thanks (among other factors) to the accelerated adoption of technology and e-commerce enabling pioneering solutions.
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