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As macro factors deepen and continue to influence the core shopper needs that drive shopper behaviour linked to convenience, retailers are responding appropriately with convenience strategies, products and approaches to attract new shoppers wherever they are in an ever-evolving omnichannel retail landscape.

Shoppers want ‘convenience’ – is your brand delivering the type of convenience they want, how they want it and when they want it?

Shoppers are becoming increasingly demanding and their need for convenience is shaping their behaviour in multiple ways, from dictating how and when they shop to influencing their product and store choices. The Trade Intelligence Convenience Channel report explores a broader understanding of the concept of convenience in retail, which goes beyond the traditional convenience channel of corner stores and forecourt retail, looking deeper into what convenience shoppers are demanding. Retailers are taking up the challenge in innovative ways, thus creating a dynamic space in which opportunities for growth abound for the savvy market player.



Why Invest In This Report Content Framework
  • Expand your definition of convenience to identify and capitalise on opportunities for your business 
  • Understand the market value of the ‘size of the prize’
  • Be inspired by what retailers are doing both locally and internationally in the convenience space 
  • Build shopper propositions based on a deep understanding of what convenience means to different shoppers
  • Unpacking ‘convenience
  • Market size and dynamics
  • Shopper needs
  • Retail trends​
  • The future of convenience
  • Where to for growth?

For more information or to order your report, please contact us on +27 (0) 31 303 2803 or