TI Research Reports
TI ANALYST PERSPECTIVE
As macro factors deepen and continue to influence the core shopper needs that drive shopper behaviour linked to convenience, retailers are responding appropriately with convenience strategies, products and approaches to attract new shoppers wherever they are in an ever-evolving omnichannel retail landscape.
Your one-stop shop for insights into the world of FMCG retail convenience
‘Convenience’ was a hot topic during lockdown, with shoppers confined to stores close to their homes or work, limiting the number of stores they called on. But with the return to ‘normality’, some would argue that the topic is no longer just a trend – it remains highly relevant, both in the stricter definition of the convenience channel (stores and store types that exist for shopper convenience, e.g. forecourt stores and spaza shops) and the broader definition of convenience, i.e. one-stop shops that provide ‘convenient’ products and quick, easy ways to pay for groceries.