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MacDonald Mabidilala | Head of Research
Africa remains an exciting yet complex region and there is no doubt that retail in Africa is transforming, albeit not at the rate and manner in which many would envisage, and each market will have its nuances, the idea is to seek understanding, learn and execute with agility for long-term sustainable growth.

Set your business up for long-term growth in the African continent.

With a growing young population, rapid urbanization and improving economic prosperity, the region offers attractive opportunities for businesses seeking new frontiers for growth. As interest grows for retail in Africa, we observe key themes that are shaping the retail sector in the continent, such as the significance of the informal sector, the entry and expansion of global retailers and the divestiture of South African retailers in select markets. The next decade as African economies emerge from the pandemic still present long-term opportunities for retailers, suppliers and manufacturers.




Why Invest In This Report Content Framework
  • Develop a comprehensive understanding of what is driving Africa’s long-term economic growth
  • View the themes shaping the retail sector
  • Analyse leading markets and categories for retail
  • Gain actionable insight and recommendations on market entry and expansion levers for growth
  • Africa’s long-term economic growth story

  • Six themes shaping retail in Africa

  • Africa FMCG category overview

  • Africa’s leading retail market

  • Winning in African Markets: Levers for Growth

Who will use this report
  • Country Managers
  • Route to Market/Go to Market Managers
  • Commercial Managers and Directors
  • Retail Managers

For more information or to order your report, please contact us on +27 (0) 31 303 2803 or