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The South African FMCG Shopper

Essential handbooks to understanding South African grocery shoppers 

TI Research Reports

Whats on in store?

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29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More
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TI ANALYST PERSPECTIVE

Those working in FMCG retail may feel like they have a finger on the pulse of the sector, but South Africa’s household shoppers are an incredibly diverse and fascinating bunch, populating a broad spectrum of people and budgets. They may all be looking for the same concepts – value, convenience, etc...

Build a winning shopper strategy based on an in-depth understanding of the FMCG landscape and grocery shoppers

Who are South Africa’s grocery shoppers? What resources do they have? Is there a difference between shopper and consumer and what type of marketing is most successful in winning the shopper over? Trade Intelligence’s shopper reports provide a comprehensive picture of South Africa’s household grocery shoppers, from the external dynamics impacting shoppers to in-depth shopper profiles.