TI Research Reports
TI ANALYST PERSPECTIVE
The South African FMCG trading context is an unusual and complex one. Where routes to market in the FMCG sector could once be described as linear, changing dynamics have resulted in the development of an interactive ecosystem where retailers and wholesalers venture into each other’s traditional domain.
– Trade Intelligence
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Build winning channel plans with this strategic guide
With hyper-segmentation occurring across corporate retail and now increasingly among formal independent retailers and wholesalers, the megashift of channel ‘blurring’ is an omnipresent reality.
To bring these channel shifts to life in a practical way we present a refreshed channel architecture overview, including up-to-date shopper profiles, by channel, using the latest MAPS shopper data, as well as looking at changes in channel sizes and growth.
Find out more about the following reports: