
Build winning channel plans with this strategic guide
With hyper-segmentation occurring across corporate retail and now increasingly among formal independent retailers and wholesalers, the megashift of channel ‘blurring’ is an omnipresent reality.
To bring these channel shifts to life in a practical way we present a refreshed channel architecture overview, including up-to-date shopper profiles, by channel, using the latest MAPS shopper data, as well as looking at changes in channel sizes and growth.
Find out more about the following reports: