Event Info

Why Invest

Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More


The South African FMCG trading context is an unusual and complex one. Where routes to market in the FMCG sector could once be described as linear, changing dynamics have resulted in the development of an interactive ecosystem where retailers and wholesalers venture into each other’s traditional domain.

– Trade Intelligence


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Understand what's shaping the local market

Strong economic headwinds, exacerbated by COVID-19, have made trading challenging for all FMCG industry businesses, including service providers, suppliers and retailers. 

The South African Market Report Set together with the South Africa Country Dashboard provides all the information you need to get a macro-view of the market, understand the relative sizes of the different FMCG channels and the key factors contributing to their growth, as well as providing a consolidated view of well-defined shopper channels and how they have evolved in response to shopper missions, influences and trends.