TI Research Reports
TI ANALYST PERSPECTIVE
The South African FMCG trading context is an unusual and complex one. Where routes to market in the FMCG sector could once be described as linear, changing dynamics have resulted in the development of an interactive ecosystem where retailers and wholesalers venture into each other’s traditional domain.
– Trade Intelligence
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Understand what's shaping the local market
Strong economic headwinds, exacerbated by COVID-19, have made trading challenging for all FMCG industry businesses, including service providers, suppliers and retailers.
The South African Market Report Set together with the South Africa Country Dashboard provides all the information you need to get a macro-view of the market, understand the relative sizes of the different FMCG channels and the key factors contributing to their growth, as well as providing a consolidated view of well-defined shopper channels and how they have evolved in response to shopper missions, influences and trends.