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29 Apr - 3 May
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TI ANALYST PERSPECTIVE

Lately it seems like ‘everyone’ is buying their clothes on Shein or Temu and having their groceries delivered by Checkers Sixty60, so the relatively small size of the e-commerce channel – and particularly the FMCG e-commerce part thereof – seems like a clerical error. While it is true that online or digital sales still account for a small fraction of total retail and FMCG sales, and growth has slowed from triple- to double-digits, e-commerce remains a significant opportunity for many brands.

– Nicola Allen

Gain actionable insights to grow e-commerce as a sustainable channel.

When it comes to online shopping, the shopper has a lot of choices as to where to do their grocery shopping. This has implications for how a manufacturer manages its product supply and retailer relationships, the strategies for which are not just a ‘copy and paste’ from its overall strategies.
This report aims to inform e-commerce strategies by reviewing the local FMCG e-commerce channel from two main perspectives: 

  1. At a macro level, the size and make-up of the channel, both in terms of sub-channels and key players
  2. The shopper perspective: needs, behaviour and perspectives