
Gain actionable insights to grow e-commerce as a sustainable channel.
In the greater context of South African retail, e-commerce is still very small, but it is a channel experiencing significant growth. Most e-commerce ventures and business units (even the successful ones) are still losing money. However, retailers are realising that offering shoppers a way to shop online or via an app – even if unprofitable – needs to be seen as a cost of doing business, ideally with a path to profitability in the future.