TI Research Reports
TI ANALYST PERSPECTIVE
For a relatively small sector of the market, there is a surprisingly large amount of activity taking place – new players entering current players innovating, new partnerships forming.
– Nicola Allen
Gain actionable insights to grow e-commerce as a sustainable channel.
The heady days of triple-digit e-commerce growth might be over but category growth rates are generally higher than what brands could even wish for from other channels.
Online shoppers’ appetites for online grocery shopping are still increasing, along with levels of expectation and sophistication. Brands and retailers alike need to decide whether they see this as a challenge or an opportunity.