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E-Commerce Channel Report

Catch up on the latest shifts and shopper needs in South African grocery e-commerce.

TI Research Reports

Whats on in store?

Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More
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TI ANALYST PERSPECTIVE

Lately it seems like ‘everyone’ is buying their clothes on Shein or Temu and having their groceries delivered by Checkers Sixty60, so the relatively small size of the e-commerce channel – and particularly the FMCG e-commerce part thereof – seems like a clerical error. While it is true that online or digital sales still account for a small fraction of total retail and FMCG sales, and growth has slowed from triple- to double-digits, e-commerce remains a significant opportunity for many brands.

– Nicola Allen

Gain actionable insights to grow e-commerce as a sustainable channel.

When it comes to online shopping, the shopper has a lot of choices as to where to do their grocery shopping. This has implications for how a manufacturer manages its product supply and retailer relationships, the strategies for which are not just a ‘copy and paste’ from its overall strategies.
This report aims to inform e-commerce strategies by reviewing the local FMCG e-commerce channel from two main perspectives: 

  1. At a macro level, the size and make-up of the channel, both in terms of sub-channels and key players
  2. The shopper perspective: needs, behaviour and perspectives