TI Research Reports
In a shopper-led industry, retailers and suppliers have answered the needs of shoppers.
To ensure sustainability, value promotions should ideally be positioned to ensure ROI for all three stakeholders, the shopper, the supplier and the retailer.
The changing role of value promotions in a disrupted retail context
The purpose of this report is to enable stakeholders within the retail industry to understand the changing trends in value promotions to best position their offering to meet the shopper’s need for value. This report highlights considerations concerning the supplier, the retailer and the shopper as the key stakeholders within the retail system.
The report also unpacks changes in retailers’ focus on value promotions and the promotional mechanics at play, in response to changes in shopper requirements and behaviour. Key insights relevant to suppliers are listed, with corresponding opportunities and considerations highlighted towards participation in value promotions.