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Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More


In a shopper-led industry, retailers and suppliers have answered the needs of shoppers.  

To ensure sustainability, value promotions should ideally be positioned to ensure ROI for all three stakeholders, the shopper, the supplier and the retailer.


Trade Intelligence proudly partner with industry Business Intelligence Service Providers to stop the information gap, build the industry and inform effective and profitable retailer-supplier trading engagement.


Gain pertinent insights on how to capture cash-strapped shoppers through value promotions

It is no secret that shoppers are pinching pennies – ongoing economic pressure has intensified the need for value among shoppers. As a result, shoppers have become less brand loyal and are looking for ways to stretch their limited budget in every way possible.

This is putting pressure on retailers and brands alike to win shoppers over, leading to the proliferation of promotions. But what actually works?

For more information or to order your report, please contact us on +27 (0) 31 303 2803 or