TI Research Reports
In a shopper-led industry, retailers and suppliers have answered the needs of shoppers.
To ensure sustainability, value promotions should ideally be positioned to ensure ROI for all three stakeholders, the shopper, the supplier and the retailer.
Gain pertinent insights on how to capture cash-strapped shoppers through value promotions
It is no secret that shoppers are pinching pennies – ongoing economic pressure has intensified the need for value among shoppers. As a result, shoppers have become less brand loyal and are looking for ways to stretch their limited budget in every way possible.
This is putting pressure on retailers and brands alike to win shoppers over, leading to the proliferation of promotions. But what actually works?