TI Research Reports
"The out-of-home channel, of which quick service restaurants (QSRs) make up 43%, has experienced significant change over the past three years. This change has brought about dynamism and deeper shopper centricity among QSR retailers as they continue to seek ways to entrench the inherent convenience model that has made QSRs such a fundamental part of shoppers’ lives."
- Trade Intelligence
Develop a deep understanding of shoppers and key retailers in the quick service restaurant market
The demand for convenience has been fuelled by time-starved shoppers. Quick service restaurants (QSRs) are inherently designed and positioned to meet this demand through their many services and products, such as drive-throughs, dine-in seating, click and collect and on-demand delivery.
This wide array of models creates intriguing opportunities both for QSR retailers themselves and the suppliers who serve them. To help bridge the gap between retailers and shoppers, as well as achieve their own operational efficiencies, suppliers must understand evolving shopper needs and what QSRs are doing to meet them.