Viewing "Product" articles
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In our analogy, grocery shoppers are the voting public. Retailers are the political parties competing for votes. The media is saturated with ads and campaigns. The promises fly thick and fast. Read more
FMCG Private Label Product Public Needs Retail Shopper / Consumer Shopper Marketing Shopping Trends
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March 2024
The Corporate Retail Comparative Report (CRCR) from Trade Intelligence paints a picture of a sector under pressure – but continuing to innovate and invest, as the major retailers compete ever more fiercely for market share. Read more
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November 2022
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Headlines around the world have been focused on events relating to Britain’s loss of their longest-serving monarch, but coincidentally, it’s a different Queen that has provided us with the inspiration for this article. Read more
Consumers FMCG Product Retail Rising Prices Shopper Marketing
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Private label within FMCG retail, historically driven by corporate retailers and embraced by South African shoppers has now also started emerging within the formal independent wholesale trade. Read more
Business Intelligence COVID-19 FMCG Formal Independent Private Label Product Retail Shopper / Consumer Trends
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September 2021
Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more
FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends
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