Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends

At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories, Read more

Ecommerce FMCG Liquor Private Label Shopper / Consumer Sustainability Trends

There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more

FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends

Health and beauty are growing categories within the fast-moving consumer goods (FMCG) trade, represented by a wide range of products and services that support the physical and mental wellness of consumers. Read more

FMCG Health and Beauty Private Label Shopper / Consumer Shopper Marketing Trends

The COVID-19 crisis has impacted governments, industries and consumers alike, and now that the dust has started to settle after the initial volatility, now is the time to start planning for the ‘new normal’. Read more

COVID-19 Loyalty Private Label Retail Shopper / Consumer Trends

The traditional ways of marketing Private Brands are not working. With over 50% of  consumers sharing they picked a store specifically for its Read more

Ecommerce Private Label Retail Shopper / Consumer Shopper Marketing Technology

Private label has established its place as a key feature in FMCG retail, driven by retailers and embraced by South African shoppers. According to a recent report,1 in 2019 private label sales grew +9.6% year-on-year Read more

Business Intelligence Financial FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends