When navigating the complex landscape of grocery retail, understanding your shoppers is paramount. However Read more

Retail Shopper / Consumer Shopper Marketing Shopping

As shoppers become increasingly time-pressured, convenience is a growing necessity, and South Africa’s forecourt stores have positioned themselves effectively to meet this need. Understanding the dynamics of this channel has thus become fundamental f... Read more

Convenience Retail Shopper / Consumer

So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more

FMCG Shopper / Consumer Shopper Marketing Shopping

In our analogy, grocery shoppers are the voting public. Retailers are the political parties competing for votes. The media is saturated with ads and campaigns. The promises fly thick and fast. Read more

FMCG Private Label Product Public Needs Retail Shopper / Consumer Shopper Marketing Shopping Trends

Trade Intelligence partnered with Chirp to run an online survey to find out what South Africans are planning around Black Friday and over 600 people volunteered their views. Read more

Black Friday Retail Shopper / Consumer

So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more

FMCG Retail Shopper / Consumer Shopper Marketing Shopping

How would one begin to describe the volatility, uncertainty, complexity and ambiguity of the past three years? Read more

FMCG Retail Shopper / Consumer Trends