Supply chains are becoming increasingly complex. They have a global reach, health-and-safety compliance is non-negotiable, and developed markets demand sustainable processes. Markets have become more competitive than ever.
At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories,