Cannabis is an emerging trend in the wellness and beauty industry, breaking ground across various categories in retail.

The role of cannabis throughout history
Dating as far back as 500BC, cannabis products have been used by humans in varied applications, from rope, to food, to natural medicine and the use of its psychoactive properties for recreational and religious purposes.

Cannabis, a misunderstood ingredient
Cannabis (Cannabis sativa) is often misunderstood because a variety of it, marijuana , is known as a narcotic due to its psychoactive properties that until recently have been ‘illicitly’ used for recreational and religious purposes.
Also a variety of Cannabis sativa is hemp, which is related to marijuana, but is widely used in household products. Products derived from hemp have over the past 20 years ranged from clothing and rope, to cosmetics and food.


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