Viewing "Shopper Marketing" articles
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September 2023
So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more
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July 2023
The informal retail sector has weathered a storm of challenges and found new opportunities for growth in South Africa’s unique consumer goods market. A new report from Trade Intelligence explores the forces at play in this dynamic sector. Read more
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The local tearoom or café was once the cornerstone of suburban South Africa, much as the spaza or the small local super has been in the townships. South Africa has a long history with convenience stores. Read more
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Headlines around the world have been focused on events relating to Britain’s loss of their longest-serving monarch, but coincidentally, it’s a different Queen that has provided us with the inspiration for this article. Read more
Consumers FMCG Product Retail Rising Prices Shopper Marketing
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Between South Africa’s highly consolidated corporate retail space and the teeming informal sector lies the formal independent channel – increasingly in competition with the former, continuing to serve the latter, and contributing 30% of total FMCG re... Read more
Business Intelligence FMCG In The News International Retail Shopper Marketing Technology Trends
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August 2022
The total FMCG market had an estimated value of R655bn* as at end 2021 and is divided up into three contributing channels – corporate retail, formal independents and direct to supplier – with the corporates contributing 65% to the total market. Read more
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Customer convenience has taken on a new meaning over time. In our mobile world, customers buy products and services as they move around – and so brand owners, logistics operators and retailers need to know where their customers are Read more
Consumers Customers Financial Product Retail Shopper / Consumer Shopper Marketing
