Viewing "Shopper Marketing" articles
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On lockdown day 120, we are in the COVID-19 peak period. As a form of normality sets in, we see the impact of cash-strapped and unemployed consumers in the slowing of Grocery sales. This trend is similar to Grocery trends across other countries Read more
Business Intelligence COVID-19 FMCG Retail Shopper Marketing Trends
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IRI | July 2020
The easing of lockdown restrictions to Level 3 and the re-opening of Liquor has negatively impacted Grocery growth over the last few weeks Read more
COVID-19 FMCG Retail Shopper / Consumer Shopper Marketing Trends
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IRI | July 2019
Circle of Influence: The Keys to Success in Influencer Marketing Read more
Business Intelligence FMCG International Retail Shopper / Consumer Shopper Marketing
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IRI | July 2019
IRI Launches FMCG’s First Agile Media Measurement Application for Improved Digital Media Decisions Read more
Business Intelligence FMCG Product Retail Shopper / Consumer Shopper Marketing
