Viewing "Shopper Marketing" articles
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Private label has established its place as a key feature in FMCG retail, driven by retailers and embraced by South African shoppers. According to a recent report,1 in 2019 private label sales grew +9.6% year-on-year Read more
Business Intelligence Financial FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends
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February 2021
Shopper behaviour has changed over the past year in response to the new economic, societal and psychological dynamics largely triggered by the COVID-19 pandemic. A year later, we continue to observe shifts in shopper behaviour driven by shopper’s nee... Read more
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December 2020
During 2020, the disruptions caused by the COVID-19 pandemic affected consumers’ expectation and retailers’ participation in Black Friday. Retailers had to adjust their strategies to ensure continued Read more
Business Intelligence COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing
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IRI | November 2020
Second and third waves continue to gain traction across Europe and US. SA will remain in Level 1, with additional freedom regarding alcohol sales and international travel, Read more
Business Intelligence COVID-19 Ecommerce Economic FMCG Liquor Private Label Retail Shopper / Consumer Shopper Marketing Trends Wholesale
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Cannabis is an emerging trend in the wellness and beauty industry, breaking ground across various categories in retail. Read more
Business Intelligence Convenience FMCG Private Label Product Shopper / Consumer Shopper Marketing Trading Environment Trends
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IRI | October 2020
SA COVID-19 cases are slowly starting to increase under Level 1 lockdown. Second waves and lockdowns across many other countries are prompting concerns that SA may follow suit Read more
Business Intelligence COVID-19 Ecommerce Economic FMCG Liquor Retail Shopper / Consumer Shopper Marketing
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October 2020
On its way into the greatness of the light, the shadow economy was pulled back into the darkness by COVID-19. Will it shine again? In this article we examine the impact that COVID-19 has had on the South African informal retail sector. The informat... Read more
Convenience COVID-19 Ecommerce FMCG Private Label Retail Shopper / Consumer Shopper Marketing Trends Wholesale