In our analogy, grocery shoppers are the voting public. Retailers are the political parties competing for votes. The media is saturated with ads and campaigns. The promises fly thick and fast. Read more

FMCG Private Label Product Public Needs Retail Shopper / Consumer Shopper Marketing Shopping Trends

This Africa Day, we focus our attention on the subject of Nutrition – a pressing issue for our continent, and for our industry, which can provide many of the solutions we need. Read more

Formal Independent Informal Market Private Label Retail Shopper Marketing

The COVID-19 pandemic has led to the emergence of new lifestyle trends and increased economic pressures. Retailers building on the private brand foundations already established over the past few years have responded to these changes through their own... Read more

FMCG Private Label Retail Shopper Marketing Trends

Keeping a close eye on shopper behaviour has become critical, as shopper needs are driving most of the retailers’ initiatives. Read more

Ecommerce Health and Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends

Private label within FMCG retail, historically driven by corporate retailers and embraced by South African shoppers has now also started emerging within the formal independent wholesale trade. Read more

Business Intelligence COVID-19 FMCG Formal Independent Private Label Product Retail Shopper / Consumer Trends

Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends

At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories, Read more

Ecommerce FMCG Liquor Private Label Shopper / Consumer Sustainability Trends