There have been many reports in the media about the numbers and transaction volumes… but what did shoppers actually do and buy and think of the Black Friday 2023 offers? Read more

Black Friday Retail Shopping Trends

As I travelled by Uber through the busy streets of Nairobi, Kenya, my purpose was clear – representing Trade Intelligence, and in collaboration with sister company DataOrbis in Kenya... Read more

FMCG Retail Trends

Trade Intelligence partnered with Chirp to run an online survey to find out what South Africans are planning around Black Friday and over 600 people volunteered their views. Read more

Black Friday Retail Shopper / Consumer

Trade Intelligence, a respected market intelligence and research firm in the consumer goods sector, has announced its official collaboration with the Kenyan market with a Retail Trends presentation by Business Development Lead Read more

Press Office

At the recent Trade Intelligence Retail Conference, Smollan’s James Collett, Chief Executive of Data & Technology, had some interesting thoughts to share on growth through data, and why local retailers are struggling to get on board. Read more

Data-driven decision making

In the greater FMCG trade ecosystem, the formal independent wholesale channel is sandwiched between the manufacturers and their cool, innovative brands on the one hand, and the plucky spaza owners and informal traders on the other. Read more

Formal Independent

Kenya’s grocery retail sector is among the most sophisticated on the continent. And by driving an exceptional shopper experience, it looks ready to take on the world. Read more

Retail Shopping