The COVID-19 pandemic has led to the emergence of new lifestyle trends and increased economic pressures. Retailers building on the private brand foundations already established over the past few years have responded to these changes through their own... Read more

FMCG Private Label Retail Shopper Marketing Trends

Keeping a close eye on shopper behaviour has become critical, as shopper needs are driving most of the retailers’ initiatives. Read more

Ecommerce Health and Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends

Private label within FMCG retail, historically driven by corporate retailers and embraced by South African shoppers has now also started emerging within the formal independent wholesale trade. Read more

Business Intelligence COVID-19 FMCG Formal Independent Private Label Product Retail Shopper / Consumer Trends

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Read more

Business Intelligence Community FMCG Informal Market Manufacturing Problem in South Africa Retail Shopper / Consumer Shopper Marketing Technology Trading Environment Trends Wholesale

Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends

A view on the state of e-commerce in South Africa, with no mention of a new normal, pivoting or anything unprecedented. Read more

Business Intelligence Convenience COVID-19 Ecommerce Economic Financial FMCG Loyalty Product Public Needs Retail Shopper / Consumer Shopper Marketing Trends

There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more

FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends