Trade Intelligence’s Head of Research, Mac Mabidilala, was recently a guest on the Unlocking Africa Podcast, hosted by Terser Adamu.
The podcast explores how to unlock Africa’s economic potential in the 21st century through thought-provoking conversations with innovators who are doing just that. Each episode is packed with information and insight that will allow you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Retail in Africa, like many areas of African life, is highly dynamic and nuanced – with 54 countries, multiple languages and cultures, currencies, complexity and market differences.
According to Terser, “Mac is one of few individuals who fully grasps the nuances of African retail and has dedicated himself to determining and detailing the facts and trends of retail in Africa.”
Mac is the author of Ti’s Retail in Africa Report and is passionate about developing solutions for Africa's growth and advancement by creating a knowledge economy.
- In this episode, Mac and Terser discuss:
- What are some of the nuances unique to African retail?
- What is the significance of informal retail in Africa?
- How should we integrate offline and online retail channels in Africa?
- Which retailers are succeeding in Africa, and what have they done differently to achieve success?
- And much more…
Listen now by clicking the link below.
https://www.buzzsprout.com/1901592/10364528
If you are a multinational consumer goods company, looking for the insights you need to enter new markets or further penetrate current markets, the Trade Intelligence Retail in Africa Report is a strategic guide for your country managers, route-to-market managers and commercial managers
Click here for more information.