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IRI | May 2020
Current lockdown consumption trends continue into the latest week. From 1 June SA will move
The shift into mid May has shown some changes in shopping behaviour. Growth across pantry staples has slowed, however
The ‘payday’ effect in SA has extended to week ending 10 May as SASSA and UIF payments were
delayed. Groceries were on the top of the list as consumers re-stocked pantries with staple foods
Six weeks into Lockdown life and our 2nd pay day reflects consumers’ needs for shelf stable foods and comfort
We’ve all experienced some discomfort from the coronavirus on a very real and personal level. For some, the lockdown
IRI | April 2020
Four weeks into Lockdown Life we’ve had to make significant changes to our purchasing behavior in certain areas,
As we settle into Lockdown life maintenance and stabilizationof Grocery buying has ‘normalized’ to some extent
Shopper / Consumer
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