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Clicks continues to succeed in winning over South African shoppers through the great shopping experience it offers, enhanced by its wide range of products and services.
Kantar BrandZ Top 30 Most Valuable South African Brands 2022 special awards recognised Clicks as the top brand for both “Experience”, which relates to the superior experience it offers across all touchpoints and “Function”, that relates to its range of well-designed products and services.
“What we try to do as a business is to serve and solve problems for our customers. We play in an emotional category focused on the health, beauty and wellness needs of people – that is how we cement ourselves in the mind of the consumer.” – Vikash Singh, Clicks Managing Executive
The biggest enabler of this achievement seems to be the consistency in Clicks’ strategy which is centred around the shopper’s most prominent needs: value and convenience. In addition to this, the differentiation created with the wide ranges of products and expanding services ensures that Clicks reaches a wide audience of shoppers from various income groups, with value prioritised as a key consideration.
From an experience perspective, Clicks has made significant progress in expanding its service offerings. For example:
- The pandemic inspired Clicks to repurpose its clinics and pharmacies to support the nationwide vaccination drive, achieving the position of largest private sector vaccination provider in South Africa
- Answering shoppers’ needs for convenience, Clicks expanded its strategy and offering around online ordering and delivery
- Within pharmacies, the queue management system as well as the introduction of smart lockers support the shopper in terms of efficiency in collecting healthcare products
- Establishing seamless digital engagement through the Clicks app and WhatsApp has supported ClubCard signups and being the only health and beauty player on the VodaPay Super App gives Clicks a big advantage
- The way it is repositioning beauty through a store-within-a-store enables an experiential offering, creating theatrics in beauty
“We were looking at creating a range of well-designed products and services on behalf of our customers. I believe the reason why we have won this award is because customers could see that we are adapting to their changing needs.” – Vikash Singh, Clicks Managing Executive
Clicks is further expanding product and service offerings through Clicks Baby, elevating the experience for moms. With Clicks Baby as a cornerstone of the Clicks convenience strategy, the dedicated standalone Clicks Baby stores and Baby store-in-stores feature a bigger showcase of online and in-store mom and baby ranges.
There is no better place to build a brand in the hearts and homes than within young families.
BACKGROUND:
Clicks was awarded top brand for both Experience (offering superior experience across all touchpoints) and Function (creating a range of well-designed products and services) in the recent Kantar BrandZ Top 30 Most Valuable South African Brands 2022 special awards
Clicks was also listed in the top 30 for most Valuable brand (position: 22nd)
Relating story: