Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More

TI ANALYST PERSPECTIVE

In an ever changing and challenging trading environment, retailers in the FMCG industry are constantly searching for new ways to drive in-store sales growth through focussing on efficiency and cost saving measures, particularly in marketing and communication initiatives.

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(Ti) Trade Intelligence proudly partnering with industry Business Intelligence Service Providers to inform effective and profitable retailer-supplier trading engagement.

Shopper Marketing at Retail Report Set – 
What's happening in store?

With the squeeze on consumer spending and its impact on shopper buying behaviour, retailers and brands must find new ways to drive sales and profitability.

The Shopper Marketing at Retailer Report Set and Shopper Marketing at Retail Dashboard is designed to equip brand and trade marketers with the knowledge to build relevant and aligned shopper marketing, customer marketing and new product development activation plans.

 

Benefits of tHE SHOPPER MARKETING AT RETAIL report 

The SA Shopper Marketing at Reatil Report is designed to:

  • Help readers undestand the theory behind shopper marketing, who its key stakeholders are and how they relate to each other 
  • Present the socio economic drivers (PESTLE) and Shopper Need States shaping shopper demands and expectation, retailers' reality and responseto these
  • Supply a view of how retailersin the current economic climate have increasingly become specialists in "shopper marketing at retail"
  • Assist in building actionable long term shopper marketing plans to boost competitive advantage

REPORT USAGE

Equip brand teams in marketing, customer marketing and category/shopper departments with the knowledge to build relevant and aligned shopper marketing, customer marketing and new product development activation plans.

CONTENT FRAMEWORK

  • Overview
  • What is Shopper Marketing?
  • Who is the South African Shopper?
  • Shopper Trends
  • Shopper Marketing at Retail in South Africa

Profiled retailer 

SPAR, Pick n Pay, Boxer Superstores, Shoprite, Checkers, Makro, Game, Masscash, Woolworths, Clicks, Dis-chem

 

 

FORMAT & FREQUENCY

Shopper Marketing at Retail Report Set content  is updated annually, for more information contact us

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