TI Research Reports
TI ANALYST PERSPECTIVE
In an ever changing and challenging trading environment, retailers in the FMCG industry are constantly searching for new ways to drive in-store sales growth through focussing on efficiency and cost saving measures, particularly in marketing and communication initiatives.
Shopper Marketing at Retail Report Set –
What's happening in store?
With the squeeze on consumer spending and its impact on shopper buying behaviour, retailers and brands must find new ways to drive sales and profitability.
The Shopper Marketing at Retailer Report Set and Shopper Marketing at Retail Dashboard is designed to equip brand and trade marketers with the knowledge to build relevant and aligned shopper marketing, customer marketing and new product development activation plans.