TI Research Reports
TI ANALYST PERSPECTIVE
It’s been another tough year for the FMCG industry. It seems like every component thereof has been under pressure, from supply chains to profit margins to cash-strapped shoppers. The grocery market ticks along, fuelled by humans’ basic requirement for food and other necessities of life, ...
Build a winning shopper marketing strategy based on an in-depth understanding of the FMCG landscape and grocery shoppers
The FMCG retail landscape may seem like a simple world to navigate but it is almost impossible to get firsthand experience of all its nuances, so we need to acknowledge firstly that our personal experience or observations of FMCG retail aren’t necessarily representative of the whole landscape; secondly that things change rapidly in this dynamic industry.