Why Invest In This Report

• Discover untapped market segments and niche opportunities for product placement and expansion
• Position your company strategically for long-term growth by tapping into the resilience and adaptability of the informal market
• Leverage on-the-ground market, shopper and trader insights to:
  • Validate market strategies, justify investment decisions and optimise returns 
  • Develop tailored marketing and sales strategies  (product development, pricing strategies, and distribution channels)
  • Establish strong partnerships and collaborations with informal retailers and businesses 

Content Framework 

• Market Size and Channel Architecture
• Macro Trends Impacting the Sector 
• Informal Retail Trends
• Informal Shoppers & Shopper Needs Based on in-store shopper observations and a bespoke Ti informal shopper survey(n=1,125)
• Informal Trader
  Based on trade immersions and 118 trader interviews
• Deep dives:
  • Informal Takeaways
  • The Grant Economy
  • Stokvels
• Supplier Considerations 
• Definitions and Terminology

Research Retail Hub

Insights and information to develop commercial, customer-centric business strategies and activation plans.

Capability Building

Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability