In Brief We are beautiful
A fresh new campaign from Woolies, which is making bold strides in the area of beauty. ‘Beauty is You’ will use a variety of platforms, leaning hard on social media, to spark conversation and share the stories about beauty inspired by South Africa’s cultural heritage, unique points of view and personal experiences. A more inclusive beauty story, then, for a wider audience. Smart. Speaking of, Shoprite is offering those SASSA grant beneficiaries with gold cards expiring in the next few months the opportunity to switch their payments, free of charge, to a Shoprite Money Market account. They’ll also get up to R100 in Shoprite vouchers when their first grant of R800 or more is paid into the account. Finally, in the battle for share of the couch-potato wallet, there’s a surprising contender. In a recent survey, MyBroadband found that same-day delivery service Zulzi beat all comers, including Checkers Sixty60, Pick n Pay asap!, and Woolies Dash on price over a six-item basket. No mean feat, and an important differentiator in these difficult times, although the composition of the basket is a bit of a mishmash – milk, bread, potato chips, premium instant coffee and 4 litres of soft drink.
Comment: While home delivery is nascent, it’s already a crowded and competitive sector.