Food Lover’s Market Thirty something
We mentioned it briefly a couple weeks back, but happy 30th B-day once again to Food Lover’s Market, which launched its first Fruit & Veg City store at Access Park in Cape Town back when we had long hair and a goatee. Today the business has over 100 stores on our subcontinent, 17,000 staff, and the less said about our current hairline status, the better. Among its influences the business cites Waitrose and Selfridges in the UK and Wegmans, Stew Leonard’s, Trader Joe’s, and Whole Foods in the US. It’s currently rolling out between five and eight stores annually, split 50/50 between new stores and rebuilds, across a comprehensive stable of brands, namely Food Lover's Market, c-store FreshStop, import/export outfit FVC International, Diamond Discount Liquor and Market Liquors, and Seattle Coffee Company. “As a brand, we decided a while ago that it was never going to be about the number of stores we could open, but it was always going to be about being the best store in the community, wherever we opened a store,” says a visibly chuffed Brian Coppin, founder with his brother Mike, and current CEO. “That philosophy continues today.”
Comment: Homegrown, from scratch. That takes some doing, believe us.