Coca-Cola Yes, but is it sweet and fizzy? Oh, good.
South Africa, you will be pleased to know, is a priority market for Coca Cola, with consumption growing at a slightly fizzy 2%, but with potential to grow to a teeth-curlingly sweet, caffeine fuelled, spray-it-out-your nose bubbly 6%. The key, of course is the townships, where Coke doesn’t enjoy the penetration you might imagine it does. Currently, Amalgamated Beverage Industries sell the good stuff to only 70,000 retail customers, but believe there could be as many as 200,000 out there. Trouble is, to reach these sturdy men of commerce and their parched punters will require a bit of wedge, which would be invested in more reps on the road, more trucks, more signage, and more fridges, increasing the density of these latter from 40 to 80 per 10,000 South Africans.
Comment: Now there’s a number we bet you never knew.