Black Friday Fryer engagement
Let’s post-game Black Friday, shall we? Over to you Naas. According to Shoprite, staple items such as toilet paper, nappies, washing power and soft drinks sold hand over fist as expected, although air fryers also put in a good showing. Pick n Pay Group marketing exec, Andrew Mills, said that punters wasted no time stocking up on essentials to refill their pantry on items like UHT milk, coffee, rice and sugar – and nappies and air fryers. Woolies? Long life milk, toilet paper, ice cream and butter, but yes, being Woolies, also bubbly, which their better-heeled punters like to quaff over Chrimbo. And air fryers? Pshaw! It’s Nespresso machines all the way for the Dapper One. Game opened at midnight and saw a +96% increase in transactions in the first hour of trading compared with last year, and a similar increase in revenue. Getting out of the weeds and taking a bit of a bird’s eyes view of the jamboree, FNB reported that its customers spent a record R3bn during the event, R2.4bn of it in store, and a more-than-solid R670m online.
Comment: There’s life in the old fiscus yet. Hopefully the spending holds up over the festive season.