Channel Architecture Architects of our own success
Quickly: What do South Africans spend at super-premium supermarkets every year? Wrong! It is in fact R146bn. What percentage of South Africans do their day-to-day shopping in the informal trade? 39%, actually. And which channel grew fastest, in 2020? That would be e-commerce, at, anyone? 95%, well done! Bonus round: name 8 hybrid big-box chains. Nice try, but these were the ones we were thinking of: Makro, Devland Group, UMS/CSH Group, Elite Star Trading, Kit Kat Group, IBC Group, and Tradeport. All of this you would know if you scanned the Trade Intelligence SA FMCG Channel Architecture report, out this week. The report provides its buyers with the channel insights they need to understand the size of prize of the channels, and rich perspective and analysis of their growth and outlook, with comprehensive channel profiles to guide aligned decision making and winning channel plans. It’s the most comprehensive and detailed document of its type currently available and given the rich complexity of the South African trade, a fascinating read in its own right.
Comment: To order your copy and skill up you team, head over