Mr Price The patter of tiny, inexpensively shod feet
Buyer and purveyor of low-cost goods from the marketplaces of the world, Mr Price has entered the lucrative but contested baby category swinging, with the launch this week of standalone Mr Price Baby stores at Eastgate Shopping Centre, Menlyn Shopping Centre, Mitchells Plain Promenade Mall, Carnival Mall, Parow Centre, and Pine Crest Centre. The stores are offering value across the gamut of tyke-adjacent categories, including changing, personal care, bath, travel, drinking, sleep, feeding, play, and clothing. Across the economic spectrum, baby is a category where parents will not lightly settle for private label, particularly when it comes to products where safety or nutritional requirements are concerned. Accordingly, the business will be stocking such respected brands as Pampers, Huggies, Purity, NAN, NUK, Avent, Milton, and Joie.
Comment: An interesting development for our retailers already active in this space, notably Clicks, Dis-Chem, Shoprite and Game. Does Mr P have FMCG firepower? Or will it be using recognised brands to support the core model of selling low-cost clothing to SA’s value-conscious punters?