To the green hills of Kenya now, where our research team recently spent a week in the trade, exploring the challenges and opportunities of this dynamic and growing market, and talking to retailers and service providers, including Twiga Foods. Twiga provides a range of distribution services to a network of 140,000 stores across the country – around 25% of the total market. These services include online ordering, a bidding system for small farmers wishing to supply the retail trade, financial services for small businesses, an analytics platform offering real-time product performance metrics, actual farms which provide produce to the trade, and even a range of private label products. Twiga’s trucks cover 12,000km every day, handling over 2 million kgs of assorted products. “By aggregating consumer demand, we are building more robust and efficient supply chains that support business growth for suppliers, consistent quality for retailers, and most importantly – greater food security for everyone in Africa,” says the business.
Comment: An interesting model which combines the services of enterprises across the supply chain, from farming and manufacturing, to logistics, to data analytics.