Mintel’s Worldwide Consumer Packaged Goods trends are out, and this year they’re punting subtle shifts rather than humdingers. Here are some of the big ones, reduced to the hors d’oeuvres-sized portions you high-flyers find so palatable:
Quiet Reduction Sodium, sugar and high fructose corn syrup get surreptitiously replaced with healthier natural alternatives like stevia, so as not to frighten the traditionalists.
Redefining natural Terms like organic will become more stiffly defined as the authorities step in, and brands will choose to accentuate the positive of what goes in rather than saying what they’ve left out.
Professionalism of the Amateur What, us? Chef-style food at home, salon treatment in a bottle on the shelf, that sort of thing.
Sustainability Stays Focused on the Basics A bit of a mouthful that one, and not what you’d call catchy. Reduced packaging, reduced water consumption by manufacturers, you get the picture.
Blurring Categories Good Lord Stanley – a toothpaste! No, a detergent! Hybrid products which meet a range of needs, basically.
New Retro The eighties is the new fifties, yawn. Products which remind jaded shoppers of simpler, better times.