International Retailers Apeel and Oranges
Tesco is trialling a new plant-based wrapping to extend the shelf life of its produce, sealing the moisture in and keeping oxygen out to preserve freshness. [appealingly] Named Apeel, the protective solution is made from the same materials that are found in peels, skins and seeds. The first products to hit the shelves thus coated are oranges, a fruit distinguished by having its own impermeable wrapping. In Kenya, Carrefour’s sales last year grew a whacking 25.8% to Sh32.9bn (R4.4bn). The business opened doors there in 2016, now boasts 14 stores and online shopping. In the UAE, the French giant is opening its first BIO store, which offers biodegradable packaging, refill stations for detergent and water, pick by weight nuts, spices, and dried fruits, homemade products from local businesses, and if that’s not enough, its own in-store hydroponic farm.
Comment: Carrefour’s success in Kenya comes against the backdrop of South African businesses exiting the East African market. A study should be made of this.