International Retailers Metafiction
Walmart may be entering the Metaverse, which as we understand it is a big clunky cell phone you strap onto your head. OK, flippancy aside, the business has recently filed a bunch of trademarks which indicate that it may be preparing to flog virtual products such as sporting goods, personal care products, toys, home decor, and electronics, and will be selling non-fungible tokens and virtual currency to its customers. Back in actual reality, German discounter Lidl has just opened its 900th brick and mortar store in the UK, for a total of 50 this past year, and a milestone on its drive to 1,100 by 2025. Another milestone for the business is the Leaping Bunny logo it is now allowed by Cruelty Free International to display on its household and cosmetics own-brand ranges in Great Britain, having achieved necessary compliance. Also in the UK, and an indicator of an industry gradually re-opening its doors to punters, Aldi is unceremoniously jettisoning delivery partner Deliveroo to focus on its own home shopping service. Deliveroo seem unfazed: “Despite a challenging backdrop, we continued to strengthen our customer proposition, widen our customer base and execute against our strategy,” says CEO Will Shu.
Comment: Big news from Walmart, which will soon be dressing us all in inexpensive, generously sized virtual garments during our Zoom meetings.