International Retailers When a tree falls in a forest
In Brazil, home to the world’s largest rainforest and not coincidentally the world’s largest deforestation programme, French grocery giant Carrefour has introduced a range of 100% traceable, ‘deforestation-free’ beef products, in partnership with The Sustainable Trade Initiative. Related, German discounter Lidl has introduced a new vegan range in the UK, which includes ‘fish’ fingers, ‘chicken’ patties, juicy burgers, pizza and dairy-free ice creams. In the US, closely tracking Amazon, Walmart has advertised for a digital currency and cryptocurrency product lead, presumably with an eye to either accepting payments by crypto, or starting its own digital currency, which is apparently all the rage. And speaking of Amazon, the world’s largest anything, by any measure, has introduced a private label range of groceries in the UK – ‘By Amazon’ includes household basics such as chicken, bin bags, coffee and toilet paper.
Comment: We’re all in for anything that includes reducing emissions and deforestation. So are a growing number of consumers. And for our friends in the beef industry, we have one word: Kodak.