Massmart Where did that come from?
Oh, ho, and what is this? Massmart have quietly opened a very nicely branded food store, called Foodco, as a store-within-a-store inside their N1 City Game, increasing the Magenta Marvel’s resemblance in ranging and assortment to, oh, a Walmart, say. Although, as Massmart hasten to tell us, the planning for Foodco was well underway before WakroTM was a gleam in anyone’s eye. Foodco keeps costs down, from staff overheads to decor, offers a tighter range than most other grocers, caters for LSMs 6 through 10 and scarily, will honour Game’s promise to beat any price. It’s unclear whether Foodco will ever stand alone, although it is likely to do a great job at increasing footfall. And as the gimlet-eyed analysts over at Absa point out, it’s a great fit for Walmart, should the Big Deal go through.
Comment: And just the other day, we were asking Mr Pattison what his intentions were in food. Forthcoming he was not. For lovely Foodco pics click here.