Woolworths Emotional baggage
Woolworths just walked straight into yet another PR brouhaha by selling a cheerful Country Road tote bag, designed in Australia, in this season’s hot colours: Azure Blue, Marshmallow, Orange, Baby Blue and Navy. Also known as orange, white and blue, or, the colours of the Old South African flag, deemed last month by the Equality Court to constitute “hate speech, harassment and an expression of white superiority.” Woolies, having had its attention drawn to the mistake by a Reddit user, pulled the bag off the shelves, and issued an apology, but not before a furore had erupted across social media. In other Woolies news, the Dapper One’s scruffier Aussie cousin David Jones has opened its first standalone gourmet food store in Melbourne's hipster haven, Chapel Street. It’s about a tenth the size of a decent super, and sells around 2,000 lines, 60% of them under the David Jones label.
Comment: Bad luck on the bag Woolies. An honest mistake, but one loaded with understandable anger.