International Retailers Black mirror
Tesco, after a rough couple of years, are going back to basics to win back the punters, slashing their prices on fruit and veg by up to an (oddly specific) 61%. It’s attempting to beat down the threat from German rivals Aldi and Lidl, whose fruit and veg generally go for +60% cheaper than the market, respectively. Of course, that’s not what Tesco are saying. What they’re saying is, they’re making it “easier and cheaper for you to make healthy choices.” Anyway, having laid waste to the fruit basket of Blighty, Aldi are now scarpering off to China, where they are told there is a bob or even a pfennig to be had. Aldi’s private label proposition is an untested quality in the Middle Kingdom, where brands are, ‘erm king. And so to Walmart, which are launching some kind of a part-AI, part human online personal shopping service in cities in the US, invite only right now, very high-end, and so downright scary that they’ve called it Jetblack.
Comment: One day, the last cashier in the world will hang up her pinafore and peak, and go home. And Walmart will be happy. This is literally the dinosaurs inviting the asteroid in for a cuppa.