Woolworths Flipping unbelievable
Present at the launch of the In2Food’s new Bonaero 22,700m² ultra-fresh food production facility was Zyda Rylands, CEO of Woolworths South Africa. To which news you will no doubt respond, in quick succession, “Where?”, “What?” and then of course “Why?” In2Food is Woolworths’ biggest supplier of fresh and prepared food, disposing of the first and third of your questions. And as to the “what”, the plant will churn out some 2,000 litres of soup and 10,000 pancakes an hour, then shipping these at a furious pace out of nearby OR Tambo, to Woolieses all over the country, in fulfilment of Woolies’ ambition to expand its ready-to-eat offering.
Comment: We have said it before: Woolies is a world-beater in food, and it is here that it seems, sensibly, to be focusing for local growth, while it sorts out the clothing story.