Boxer Superstores Good neighbours
Boxer Superstores have just opened their latest super in the newly-opened Peddie Plaza Shopping Centre in the Eastern Cape. Did we say super? Not so fast: “We're not a supermarket, we’re a discounter,” says national operations director Chris Theron, referring to the business model which has proved so successful and which seems tailor-made for the South African context. A pillar of the Boxer business is its engagement with the communities it serves. “With this store we've created 80 jobs for the local community, while for 15 managerial positions, we have promoted our staff from neighbouring stores, to afford them the chance to grow,” says Mr T. The business will bring the full Boxer experience, with its modern store design, payment facilities, cash withdrawals, a deli, fruit and vegetables and a bakery to a previously under-served community.
Comment: Another local landmark. Nice work Boxer.