Jobs Summit Buy, the Beloved Country!
Among the most immediately achievable and practical measures to come out of last week’s job summit is the buy local campaign announced by SA’s CEO Cyril Ramaphosa. The message to buy local, he said, waxing ever so slightly poetic, “must reverberate across the country and it must find expression in concrete action”. And he’s not just encouraging you, the individual punter, to ensure that your baskets are full of local delicacies. No, he’s going after businesses, too, specifically inviting Adcock Ingram, Anglogold Ashanti, Clientele, Coca-Cola SA, Edcon, First Rand, Lixil, Mondi, Nando’s, Nestlé, AB InBev, Sappi, Sasol, Standard Bank and Tsogo Sun to join a ‘Buy SA Circle’ which will celebrate those businesses that have demonstrated in practice their commitment to supporting South African enterprise. He’s also pushing for an export drive that prioritises manufactured and processed goods. The plan, he says, is to create 275,000 jobs per annum.
Comment: South Africa has turned some very dark corners in the past. And Cyril has helped shepherd us around more than one of them. Political leaning aside, it’s time to pull together for growth – it’s what our nation needs and deserves.