Cadbury “You’ll just have to grow some more kid”
Cadbury has been in South Africa for – take a guess? – a sprightly 80 years, that’s right, although it was initially available much earlier, in 1903, when the brothers Cadbury, Richard and George, appointed an agent to sell it to an eager market. The business broke ground in its first factory, in PE, in 1930, and just eight years later the first slabs of Dairy Milk rolled off the production line. Flake, Crunchy and Lunch Bar followed at a leisurely pace as did Chomp, the tiny, waxy bar that some genius decided to market as absolutely enormous. The business, under the ownership of Mondelez, now controls a commanding 37% of the South African chocolate market. And Cadbury’s Dairy Milk slab remains the leading brand, with an overall retail value share of 19%.
Comment: Congrats to our friends in that great business, which we suspect – given that it provides disheartened punters with one of life’s more indispensable little luxuries – may be better positioned than most to ride out the recession.