Willowton Family hold back
The Willowton Group has graced these pages all too seldom, but here goes: Group CEO Zubeir Moosa has announced that the business will absorb the government’s 7% (when measured against the existing 14%) VAT increase in order to shield their lower-income customers from immediate hardship. Willowton brings such staples to the market as cooking oil, maize meal and rice, which are indeed VAT free, but also a number of products such as Sunfoil margarine, Crown, Allsome, Sunshine D, Romi, D’lite, Wooden Spoon, Cordon Bleu, Sona and Britelite that attract VAT, hence the decision to fork over the full 15% to the government as soon as the increase kicks in. “This is our way of showing customers that we care for their well-being,” says Mr Moosa. “We also challenge other FMCG companies and retailers to follow our lead in protecting the already hard-hit consumers of this country,” he rather cheekily adds.
Comment: Excellent and timely stuff from an icon of the industry.