SABMiller Proper English lager served here
Local brewer SAB had a splendid World Cup, thank you very much, selling 13,000 extra hectolitres, or 44 million dumpies (that’s above and beyond usual consumption for June and July). This not unexpected windfall affected the entire range of brews, with the premium international brands like Peroni, Grolsch and Miller going down well with foreigners who fancied a bit of reassuring familiarity with their pint. SAB, a sponsor for 50 years of football in SA, threw its impressive weight behind the success of the World Cup, keeping fan parks amply supplied with a range of generic “South African Beer” that tasted a lot like something you might have had a couple of times before, and investing R40million into its Castle Kingdoms initiative, the transformation of 550 taverns and bars in 42 townships into cool new soccer-themed venues.
Comment: And now, it appears, the big guy might be doing its bit for rugby once again. Nice.