Top Brands Brand new heavies
What times is it? The Sunday Times annual Top Brands survey, that’s what! All your winners in packaged consumer goods this year, in order of merit. (Ensure you understand the profile of the respondents to the survey when applying the below to strategic brand decisions though… just saying):
Water: BonAqua, aQuellé and Valpre, with actual water a creditable fourth. Just kidding, actual water didn’t come anywhere.
Energy Drinks: Red Bull, Powerade, PowerPlay. Again, actual water didn’t place.
Cereals: Kellogg’s Corn Flakes, Weet-Bix, Jungle Oats, because there have been absolutely no innovations in this category since the early 1950s.
Essential foods (by a certain definition of essential): Tastic, Albany, White Star.
Essential beers: Heineken, Castle Lite, Carling Black Label, with Beardy McLennial’s Hoppy As All Freakin’ Getout in fourth.
Tinned Foods: Koo, Lucky Star, All Gold. Interesting ‘fact’: participants have been judging the same three cans since 1983.
Milk: Clover, Parmalat, Ultra Mel, because quick, name three types of milk!
Retailers: Shoprite, Pick n Pay, SPAR
Grand Prix Green in the consumer category, and community upliftment award: Coca-Cola
Comment: Yay brands!!