It’s price war time, who’s winning eh? Depends we suppose, on what one’s definition of winning is. Quite frankly, though, there’s not much to choose between the top three: on a basket thoughtfully selected by BusinessTech, SPAR and Pick n Pay came in at R276 and R273 respectively, while Checkers pipped them both at R244, switching top spot with Pick n Pay, who led the log in the year 15. Woolies, of course was way down the table, at R309. Of the four, Checkers has kept it tightest in an inflationary environment, with a R46 difference increase over the two years, while Pick n Pay performed worst, at R64. And this war of the theoretical baskets is also being fought in the trenches of the broadsheets: this week, daring girl detectives from Trade Intelligence established that Pick n Pay were offering low low deals on their BIRTHDAY PROMOTION, while Checkers was boldly stating that “Fact: No Other Supermarket Brings You More Deals” and SPAR were averring, with little subtlety, that only they could give you the “Lowest Prices” and the “Biggest Deals”.
Comment: Price wars attend hard times as mosquitos attend Durban gardens in February.