Kraft Heinz Playing ketchup
“Who?” you ask, more than a little mischievously, and in the local market at least you would not be far wrong. Kraft Heinz might bestride the globe like a colossus, but here in the beloved country it’s a scrappy outsider, taking on giants like Tiger Brand’s All Gold with its iconic Heinz tomato sauce brand but still coming a creditable second. Um, third, actually, if you take Pioneer’s Wellington brand into account, which we are. Otherwise, the business has a respectable little portfolio on this great continent we call home, including Cadbury chocolate, Jacobs coffee, Oreo biscuits, Oscar Mayer cold meats, Philadelphia cream cheese, Bournvita crackers and Kraft mayonnaise and barbecue sauce. According to Kraft Heinz, the business is recording double-digit growth in SA, but this cannot be corroborated as it is still privately owned by the former family of Maris Stella old girl and John Kerry spouse, Theresa Heinz Kerry.
Comment: A fact which lacks any relevance whatsoever.