FreshStop Fresh perspectives
Eight years ago, Fruit & Veg City were visited with the inspiration that weary travelers needed more for their sustenance than a bag of slap chips, a pack of Chesterfields and a Coke. And thus was FreshStop born: an oasis of crunchy (where applicable), fresh (across the board), and freshly-baked (in the relevant section) goodness, feeding not just the body but also the soul. Now it has opened its 250th store, at Caltex Croydon on the corner of Brabazon and Isando Roads. The store is jam-packed with features, including Crispy Chicken, Grill to Go and Seattle Coffee outlets and a slap-up, sit-down experience at the Pit Stop Café. And if that’s not enough, how’s this? An Aramex courier service, Glocell offering for all networks, airtime and electricity, and a Pargo pick-up point. FreshStop, you may recall, was named International Convenience Retailer of the Year 2013.
Comment: And for very good reason, we might add.