e-commerce “The future is here. It’s just not widely distributed yet.”*
The assault on bricks and mortar retail by online has become an uneasy - in some instances a happy - truce, with traditional retail taking a leaf out of the online book here (Walmart, Woolworths), and an online retailer experimenting with traditional formats there (Alibaba). its not all rosy however. So, noting that the poor performance in clothing and general merchandise over the festive season suggests that punters are going elsewhere for their toy drones and turkey basters, our friends over at Bizcommunity suggests some strategies which retailers can engage to keep their shoppers back, while taking a leaf out of the online books here’s our riff on that:
Experience: Do what you do best: bright lights, big smiles and goodies from the marley tiles right up to the roof.
Convenience: You want it now, you have to go to an actual store to get it, none of this anxiously checking the porch every ten minutes for a week.
Integration: Use apps to turn your store into as futuristic blend of the real and the virtual. Augment the heck out of that reality, people!
Personalization: Use Big data to address your shoppers directly. We’re talking to you, Mrs Lucille van Tonder in Aisle 3. How were the shrimp last Tuesday? We’ve got a lovely special for you on calamari!
But if you want to see for yourself, have a look over here.
*With respect for William Gibson
Comment: A little more detailed and erudite, wasn’t it?