Catering this week to the primitive hominids who roam the open spaces of the African continent are Checkers, who have just launched a Banting Revolution range of private label goodies. The Banting Diet, as you are doubtless aware, is championed by leggy sports doctor Tim Noakes and adored by the millions of South Africans who line up when the boerie is dished out at the braai but ignore the potato salad with its bits of parsley and its Crosse & Blackwell mayonnaise. The Banting Revolution includes carb-conscious porkies, cauliflower mash with something they’re calling “real” butter, three different flavoured sparkling waters, apple cider vinegar which cures literally everything , gluten-free bread and flour, xylitol, stevia, something called psyllium husks, and anthrax. OK, it doesn’t contain anthrax.
Comment: The Banting thing (which is similar in many ways to the Atkins fad that turned previously chunky ex-classmates into tanned and desiccated shadows of their former selves a few years back) is clearly a tidy little earner, or Checkers wouldn’t be getting into it.